100KPRODUCT

Why $100K Margin Estimator How it works Pricing Test my product

Your product should make money for you, not lose it

Before you place the order, put it through the 100K Test.

Choosing the wrong product can leave you with thousands of dollars in inventory, advertising, and fees. It can also cost you the confidence to try again.

We research the market, economics, logistics, and risks — and tell you whether the opportunity clears the bar.

Test my product — $89 See a sample report

One product. One report. No subscription.

100K PRODUCT REPORT RPT-04471

Ceramic Pour-Over Kettle

Target price: $58.00

87 / 100

Market size — strong

Shipping cost — strong

Legal & regulatory — review

Full 25-factor breakdown included

PROCEED

Built from hundreds of product conversations

For the last twenty years, I've sourced and sold physical products online. More than 23,000 different products: apparel, accessories, knitwear, toys, tools, gifts, jewelry — factories and sourcing across China, India, Thailand, and Italy, with teams in New York and Los Angeles.

Along the way I've mentored hundreds of people who wanted to start selling online. The questions were always the same: what to sell, what margin is enough, where to source it, how much inventory to buy, whether it's even worth pursuing.

100K Product turns twenty years of that judgment into a test you can run before you put serious money behind a product.

— Shabbir Sharaf, Founder

Problems cost more the later you find them

100K Product is built to surface these while they're still cheap to fix.

An order size that looked harmless

500 units at $18 landed cost is $9,000 tied up in a warehouse before you've proven anyone wants it.

Advertising cost that erases the margin

A $40 product with a 60% gross margin looks great on paper. Once it costs $17 to get a customer, that margin is gone.

A shipping cost you didn't plan for

A few extra inches of packaging can change what a carrier actually bills you, long after the product's already designed.

A return rate you underestimated

You modeled 4%. It comes in at 12%. That gap alone can turn an attractive product into a bad one.

FREE TOOL

Margin Estimator

A $50 product that costs you $18 looks like a $32 margin. Then platform fees, shipping, storage, returns, and the cost of getting a customer come out of it.

Set each one and see what is left for you — and what that adds up to over a year.

Open the Margin Estimator Free. No sign-up.

EXAMPLE: A $50 PRODUCT

Landed cost−$18.00

Platform fees−$7.50

Shipping−$6.00

Storage−$1.00

Returns−$1.00

Cost to get a customer−$12.00

MARGIN PER SALE $4.50

At that margin, $100,000 in sales leaves $9,000 for the year.

How it works

Describe your product

A few sentences about it, plus your target price and anything else you already know.

We research it

We examine category demand, competitors, pricing, reviews, the cost of getting a customer, fulfillment, and how many returns to expect.

We score it

Twenty five factors, scored the way a founder sizes up a product before writing a check.

You get your verdict

A clear call, with the reasoning behind every point that led to it.

Here's a sample report

A real excerpt, not a mockup. Every report leads with a decision, not just a score. The framework comes from twenty years of selling products and advising entrepreneurs.

YOUR RESULT

Get a real landed-cost quote before ordering — the margin only survives below an $18 acquisition cost.

UNDERLYING SCORE

74/100

DECISION

REVIEW

REASON

1 factor to resolve

Getting a customer is the deciding factor here. The math works below $18 per customer and falls apart above it — and Product & Logistics scored a 2/4: the kettle is fragile, with more size and fit variation than comparable non-fragile products.

WHAT WOULD CHANGE OUR VIEW

A landed cost below $17, or a real way to get customers outside paid ads.

NEXT STEP

Get two real supplier quotes and confirm landed cost before ordering a sample.

· · · full report continues — all 25 factors, per-unit economics, and path to $100K · · ·

Download the full sample report (PDF)

What the score actually means

80–100

PROCEED

Solid demand and a margin that holds up. Worth ordering a sample.

70–79

REVIEW

Workable, but a few specific things need fixing before you commit real money.

Below 70

HOLD

The math or the market isn't there yet. Save your money and check the next idea.

NOT EVERY RISK IS EQUAL

A product can score well overall and still come back HOLD — because one problem was bad enough on its own to matter more than everything else. A weak score on one factor doesn't automatically mean HOLD either — it depends on whether that risk is a dealbreaker or just something worth watching. That's the difference between a checklist and judgment.

Before you ask

What exactly do I receive?

A clear proceed, review, or hold decision, the specific reasons behind it, your per-unit economics, what it would take to reach $100K, and a full breakdown of all 25 factors with the evidence behind each one.

How long does it take?

A few minutes. The research and scoring run live once you submit your product.

Can you evaluate a product I haven't launched yet?

Yes. Most people run this before sourcing anything, on a description and a target price alone.

Does this work for products sourced from Alibaba or overseas factories?

Yes. It's built around exactly that kind of sourcing, not a generic one-size template.

Is a person involved, or is this fully automated?

The scoring runs automatically, but the rubric comes from twenty years selling physical products online, across a catalog that grew past 23,000 SKUs. It's built from real sourcing and sales history, not a generic AI prompt.

What if something goes wrong with my report?

If it doesn't generate, or something breaks on our end, email us and we'll regenerate it and send it to you at no additional cost.

Pricing

No subscription. One report, $89.

SINGLE REPORT

$89per product

A full test of one product, start to finish, for a flat $89.

BUILD A SHORTLIST

5-REPORT PACK

$299for 5 products

$60 per report — test your whole shortlist

Compare five products, or keep testing revisions of the same one until the economics actually work.